How AI and Machine Learning Are Changing the Digital Industry

It’s not enough to create the right product, you need to find the right customer! And that’s where AI excels. With the increase in Digital Transaction, Digital World is the place where you can reach your target audience. Here are some ways in which Artificial Intelligence and Machine Learning are influencing marketing.


Consumer Behaviour Analytics
Data is nothing if it's not analyzed. Many platforms now collect consumer data, from direct interaction, to predict future behaviour patterns of the consumer, like record of their preferences, likes, previous searches, etc.

Collecting Data From Other Tools
Collecting insights from different channels help predict an all-around picture of the consumer. Instagram is one such channel.

Content Creation Using Artificial Intelligence
An example of content creation is how an e-commerce website displays similar products to the ones you have already searched, like WordSmith.

Lead Generation Using Artificial Intelligence
It’s similar to the tools used by a recruiter, say like LinkedIn’s Sales Navigator Tool. 

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